ALYCE ON GRAND IS A WOMEN’S CLOTHING BOUTIQUE AND COMMUNITY SPACE LOCATED IN THE HEART OF GRAND LAKE/LAKE MERRITT NEIGHBORHOOD IN OAKLAND, CA. IT IS WOMAN OWNED AND OPERATED AND BOASTS AN INCREDIBLE COLLECTION OF INDEPENDENT FEMALE DESIGNERS, SUSTAINABLE FASHION OPTIONS, UNIQUE TREND-FORWARD DESIGNS, AS WELL AS APOTHECARY, ACCESSORIES, SHOES AND A CURATION OF ART FROM LOCAL ARTISTS DISPLAYED ON THEIR WALLS.
THE FOCUS AT ALYCE ON GRAND IS ON THE EXPERIENCE THE CUSTOMER WALKS AWAY WITH, THE FEELING THEY HAVE WHEN THEY ARE IN THE STORE AND THE CUSTOMERS’ ABILITY TO EXPRESS THEMSELVES THROUGH THEIR CAREFULLY SELECTED ITEMS.
ALYCE AND KALU ARE BUSINESS PARTNERS WHO CELEBRATE AND LEVERAGE THEIR INTER-GENERATIONAL ENTREPRENEURIAL EXPERIENCE. COMBINED THEY HAVE MERGED AND MASTERED HONORING THE TRIED AND TRUE WHILE SIMULTANEOUSLY INCORPORATING NEW WAYS OF DOING BUSINESS WHICH ALLOWS THEM TO STAND APART. THEY ARE BOTH HUGE ADVOCATES OF SUPPORTING WOMEN, AND IN PARTICULAR WOMEN OF COLOR, WHO CONTINUE TO EXPERIENCE DISADVANTAGES AND LOW-TO-NO FUNDING WHEN STARTING THEIR BUSINESSES.
“WE MAKE IT A PRIORITY TO EMPLOY, SUPPORT AND ACTIVELY ENGAGE WITH WOMEN WHO ARE ENTREPRENEURS AND NEED A PLACE TO START OR A SPACE TO GROW. WE KNOW TOO WELL THE CHALLENGES THEY FACE AND IF WE CAN MAKE THEIR JOURNEY EASIER WE HAVE DONE OUR JOB.“
Such a charming boutique! My husband and I go here often for gifts for friends and for me! They have trending styles that don't feel stuffy, ostentatious, or too cheap. AKA, a perfect blend for that laid back Oakland aesthetic when it comes to womens wear.
Love, love, love this boutique! I always have a pleasant experience when I come in and they always have such cute and unique pieces. It's so hard not to buy everything. Lol.
If you're in the Lakeshore area do yourself a favor and visit his boutique, you'll be so happy you did! I can't wait to go back. I have my mind on a few pieces that I didn't get last time but I did grab some green pants that I absolutely adore.
This store moved to the old Oak Common space, and truthfully it's more fashion forward, Oak Common was boring very flowy clothes, too baggy. I only found 1 item in 2012 when it 1st opened so there you have it. Alyce on Grand is very fashionable in a LA/ NY way, which is perfect as SF and Oakland have few of these type of boutiques. The sales ladies are very nice, you don't feel pressured. I bought a cute sweatshirt and belt. I cannot wait til the Fall! That fall selection will be great I know it!
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